In light of the recent challenges presented by COVID-19, businesses all over the world are going digital. In this new era of physical distancing, it’s now critical for brands to turn their marketing efforts to the World Wide Web. There are many ways to still successfully connect with your audience and drive results online – it just might mean trying new things. For instance, you can launch a webinar, hold a live Q&A session, or build an online store – there are many ways to use the technology we have to continue to create meaningful interactions online.
One of the best ways to do so is through online webinars. They can be used to connect with audiences, teach them new things, or communicate changes about your business in these uncertain times.
If you want to launch a webinar to keep your audience engaged and interested in your brand, we’re here to help! Whether you need to host a virtual event to teach your audience something new, or replace an event that was supposed to be in person, here are a few tips and tricks for launching your webinar.
Setting Up Your Webinar
First, you need to have the right tools to launch a webinar. Make sure you’re all set with the following:
- A computer.
- A webcam – or the camera in your laptop.
- A webinar platform. Read our blog to find the right webinar platform for you!
Second, decide if you are going to be in the video, if you are going to share slides, or both. If you’re not going to be on camera for your webinar, you need to decide what you’ll show on the video instead. Options include Powerpoint, Google Slides, and pre-recorded videos. And you know what they say: “Practice makes perfect!” It’s best to use a program you’re familiar with and have practiced using, so the webinar goes off without a hitch.
Whichever way you want to host your webinar, make sure you do a test run before going live. Think of it as a dress rehearsal for a play! This is especially important for people hosting virtual events for the first time.
For hosts who are big fans of social media (ahem, that’s us!), we would be remiss not to mention the possibility of hosting your webinar through a social media channel. There are many options out there – Facebook Live, Instagram Live, IGTV, YouTube Live, and more!
You can also use Zoom, which allows you to integrate with Facebook Live to stream your video or meeting right into a Facebook Live video. These are wonderful options if you’re willing to host a more casual virtual event directly from your social platforms. They also allow your fans to comment and be a part of the fun. If this sounds like it’s more up your alley than a traditional webinar, you’ll need a couple of things:
- Your phone or laptop/desktop computer with a camera.
- A tripod or some way of holding your phone in a stable position while you’re going live.
Wondering exactly how to go live? Check out our blog!
Depending on the kind of meeting or webinar you’re hosting, your audience, and the content you’ll be sharing, it’s important to first decide which webinar platform or social platform video option you’ll be using. Or maybe consider having your webinar in a couple of places!
Choosing Your Content
Figuring out how to launch a webinar is just as important as deciding what you’re going to talk about. Here are some ideas we came up with if you’re feeling a little overwhelmed right now:
- Discuss how people in your industry are adapting to the new challenges brought on by COVID-19.
- Teach your audience a new skill.
- Ask your audience: “What do you want to hear from us?” Then make your webinar about the topic mentioned the most.
- Already know what your audience wants to hear about? Come up with a list and address those things in your webinar.
- Replace an event that was supposed to be in person with a webinar.
- Don’t have a topic – just host a Q&A webinar!
Set a Date and a Time… and Tell Everyone!
Okay, so you’ve decided how to launch your webinar and you have your topic – congrats! Now it’s time to set the date and time.
Find a time that works for you and most people who will attend. During uncertain times like these, it’s best to make sure that your webinar doesn’t conflict with any national press conferences, announcements, or trending videos (like Mark Zuckerberg’s recent Facebook Live video with Dr. Anthony Fauci on March 19th).
Once you’ve picked a date and time, let your fans know! If your virtual event is public, share the link on your social channels and your website. Create a Facebook event for your webinar. Share social media posts about it. Add a pop-up to your website to announce your webinar! If it’s private, send invites to your webinar (most webinar software will allow you to do this). Whether you’re asking the public to register for your webinar or not, marketing your virtual event is essential.
Launch Your Webinar
Yay! You’re ready to launch a webinar! Here are some tips for presenting and engaging your audience throughout the webinar:
- Give anecdotes. This will give your audience a better grasp of what you’re explaining.
- Keep in mind that your audience can log off at any time. Continue to keep them engaged with incentives, advice, or examples of how this information will affect them.
- Rehearse! Like we talked about in Part One, rehearsing your webinar is going to make it more successful.
- Ask questions, and get personal with your audience.
- Always remember to SMILE!
- Mind the time! While you can host long webinars, longer is not always better. Keep your message short and sweet.
Do you feel ready to launch a webinar?! We sure hope so! If not, please don’t hesitate to contact us, and we can help get your webinar ready for your fans. During times like these, we know how important it is to have access to the right tools to help your business grow. The team at Aspen Grove Marketing wants you to be set up for success to launch your webinars, virtual events, and more. We want to do our part to help our community. Help us help others, by spreading the message with #DoingMyPartNoCo and #StrongerTogether on social media!
If you would like help improving, managing, and maximizing your virtual events, including webinars, please contact your Northern Colorado digital marketing specialists at Aspen Grove Marketing. We have helped businesses big and small with digital ad strategy and online advertising to meet their goals and succeed online. We’d love to do the same for your business.