If you’re using Twitter for your company, it’s time to learn about Twitter Lists for business to maximize your efficiency. A Twitter List is a group of hand-picked Twitter accounts that you would like to see tweets from. The purpose of adding these accounts to a specified list is to easily follow their tweets in one stream to organize your tweet-reading.

There are millions of accounts on Twitter. If you’ve been tweeting for a while, your business account most likely follows hundreds, if not thousands, of other accounts. That can make it challenging to filter through tweets, especially since the average account tweets multiple times per day! To streamline the process of reading through tweets and interacting with your followers and the accounts you follow, we highly recommend using Twitter Lists. In this blog we will tell you more about Twitter Lists for business and how they work.

Setting Up A List

Now that you know why it’s important to utilize Twitter Lists for business, it’s time to learn how to do so:

Step 1: From your profile page, click on your profile icon. A drop-down menu will appear.

Step 2: Click on “Lists.”

Twitter lists for business

Step 3: Click “Create new list.”

Twitter lists for business

Step 4: Name your list and write a brief description of your list.

Twitter lists for business

Step 5: Decide if you want the list to be private (just for your eyes) or public (for anyone to see/subscribe). Note that if you make it public, the accounts you add to the list will be notified that you added them to your list.

Step 6: Click “Save List.”

Step 7: Add accounts to your List.

Twitter lists for business

Once your List has been created and you’ve added some accounts, you’ll be able to see their Tweets directly from the List’s page. It’s as easy as that!

List Members vs. List Subscribers

There are two categories of users on your lists. List members are the users that you have added to your List in order to see their Tweets. When you add a member to your private List, they will not be notified; and on the contrary, when you add a member to your public List, they will be notified. List subscribers, however, are the users that choose to follow the public Lists you’ve created. List subscribers can only follow your list if it is public. Subscribing to a List is a great way for outsiders to follow Lists containing a collection of accounts that matter to them without having to create them.

Adding Users To Your Existing Lists

Twitter makes adding new accounts to your lists pretty seamless. When you’re visiting another Twitter profile, click on the three dots to the right of the “Follow” or “Following” button.

Twitter lists for business

Subscribing To Other User’s Lists

To subscribe to another user’s list, it’s as simple as clicking on “Lists” from the top of their Twitter profile and subscribing to whichever public list you want to start following. The option to click on “Lists” is only available if the user has public Lists.

Twitter lists for business

Organize Your Lists by Categories

At Aspen Grove Marketing, we like creating lists for multiple categories. For example, we have one list comprised of a few great digital marketing blogs. This allows us to keep up with industry trends and essential information necessary in our ever-changing landscape. We have also added each account that we manage to a “clients” list so we can see a stream of all of those tweets in one place. Lastly, we also follow a list of our “partners to connect with,” such as other local Fort Collins small businesses that we interact with, nonprofits that we support, and restaurants/bars/breweries that we frequent. It makes it so simple to go to each different list and engage with the people we want to consistently interact with.

Whether you’re interested in becoming more involved on Twitter or just figuring out a way to organize and prioritize the most important Tweets to your business, Twitter Lists for business can help. They’re an undervalued tool on Twitter that you should start utilizing today!

If you’re in need of further assistance with Twitter, business Twitter accounts, or any social media platform, contact us today! We’re the digital marketing experts who strive to give small businesses the resources they need to succeed. From tips and tricks in our blogs to providing more in-depth services, we can help your business join the party and develop a bigger online presence now!