Facebook is constantly changing, and sometimes it can be hard to keep up. That’s why we’re here: to lend you advice, knowledge, and updates on new Facebook features, such as Facebook Stories. Stories are an exciting way to engage with your followers and create lifelong fans. Facebook Stories for business pages are newer, and they’re the next best thing for effectively reaching your audience.
What Are Facebook Stories?
Stories sound like they could be anything from a video of someone telling a tale to pictures of a children’s book. So, what exactly are Facebook Stories? They’re essentially short, user-generated compilations of photos and videos that can be viewed only a certain amount of times and disappear after 24 hours. The idea for Stories on Facebook and Instagram stemmed from the favorite app of every tween, Snapchat. Snapchat originated in 2011 as a platform to quickly share moments with friends. The “snap” actually disappears the moment after it has been viewed – creating mystery and a “live in the moment” mentality among users. While Snapchat might not be everyone’s favorite app, the idea behind stories has stuck – and Facebook is running with it. Like it or not, looks like the “Story” concept is here to stay, so it’s time to jump on the bandwagon!
Facebook adopted Stories for individual users as a part of the platform in early 2017, and it’s still catching on for many users. So, what’s all the hype about lately? Well, Facebook rolled out Stories for business pages at the end of 2017, so now those of us promoting a business or idea on Facebook can also play!
How Can I Create Facebook Stories?
Now that you know what Facebook Stories are, it’s time to start learning how to create them! Stories can have a wide array of topics – they could be about what’s going on at a special event, or how to get tickets to your next live show. Whatever you want to get some attention should be posted on Facebook Stories.
There are three ways to create and post a Facebook Story:
1. Share Your Instagram Story to Your Facebook Story
If you also use Instagram and have been toying around with or are consistently using Instagram Stories, this is the best way to get your stories on Facebook. If you’re not sure if your Instagram account is a business account or if you’re linked to your Facebook, read our blog about it here. There are three steps to sharing your Instagram Stories on Facebook:
Step 1: Go to your Instagram profile by clicking on the circle icon in the bottom right corner of the screen of your phone. Then click on the cog button in the upper right.
Step 2: Click on “Story Settings.”
Step 3: Scroll down and turn on the toggle bar where it says “Share Your Story to Facebook.”
This is an easy way to share stories to Facebook if you’re already familiar with Instagram Stories, because you won’t have to learn any new tricks. The one downside to this feature is that you won’t be able to view insights on Facebook regarding your Stories like you could if you had just posted the story directly on Facebook.
2. From the Facebook App
You can also add stories to your Facebook Business Page straight from the Facebook app. There are two ways to do this. Open the app and go to your Business Page. You can create a story by clicking on the circle icon with your Business Page profile picture:
Or, you can type your post in the “Write Something” box, and when you hit “Share,” you will be able to choose where you want the post to go:
If you have questions about creating a story on your Business Page through the Facebook app, go ahead and contact us!
3. From Your Desktop
You can also share your Facebook Story directly from your desktop! Similar to the second option for the Facebook app, type your post in the “write a post…” box and from there you can choose where you want the post to go.
Why Your Business Should Use Facebook Stories
Now you know what Facebook Stories are and how to create them. But what’s the point of all this? Isn’t it just one more thing to think about in the ever-changing and diverse landscape of social media?
Yes – it is one more thing to think about, but for a great reason. People who use social media (a.k.a. the majority of your audience) love using new and exciting tools like Facebook Stories to share more. By jumping on the Facebook Stories train, you are setting your business up for success.
Reach for business pages through Facebook has gotten a lot of attention lately, when they recently changed their algorithm and made it a bit more challenging for businesses to reach customers. Facebook Stories are a great way to reach your audience, to have your audience engage with your page, and to get your message out there. Facebook Stories show up at the top of the Facebook news feed on the app, and to the right of the news feed on a desktop. Prime visibility.
Connecting with your followers is simple and easy with Facebook Stories. Because of the amount of people that use Facebook (2.23 billion), it’s safe to say that Facebook Stories are catching on. Stories are also a great way to quickly show your fans the ins and outs of your business – perhaps the people who drive the company, the way things are made, and so on. This “inside scoop” makes them feel like a part of your team and gives fans a good reason to follow and engage with you.
It’s as easy as ever to share more content with Facebook Stories. You can take videos on a whim to show your fans what you’re working on, or quickly snap a photo of a new concept your business is developing without “giving away the farm.” Facebook Stories are an easy, uncomplicated way to share more often – several times a day, if you’re feeling up to it.
In the past, experts said that posting on Facebook once a day was adequate. But now, Facebook Stories allow you to share information more frequently and keep your fans in the loop in a fun and engaging way!
Getting Started with Facebook Stories for Business
Overall, Facebook Stories is an awesome tool that anyone can utilize. It’s still new for business pages to have the ability to use stories, so join the party now while it’s hot! Your followers could learn something new about your business that draws them in even more.
Facebook Stories don’t last forever, which can be good and bad. Although they won’t be around longer than 24 hours, it’s still important that you take enough time and effort to create quality Facebook Stories!
Social media is always changing, and we’re at the forefront of it to keep you in the loop so you can stay connected and engaged with your fans. We’re a digital marketing agency that knows the significance of getting your brand out there in fun and interesting ways, and we can certainly help develop your presence on social media through Facebook Stories!
If you find yourself struggling with Facebook Stories, rely on Aspen Grove Marketing. We’re your Colorado digital marketing experts who excel at leveraging the ever-changing concepts from all social media platforms. Ready to get started? Contact us! We’re your local digital marketing agency, and we’re here to help you with your Facebook Stories and beyond.
*Please note that Facebook Stories and the like can change frequently. If you need help with your Facebook Stories or any other digital marketing topics, contact the professionals at Aspen Grove Marketing!