You know what they say about first impressions? You just have a split second to make an impression on someone – good or bad. Your social media accounts are no different; viewers take one look at your page and will likely make a snap judgment about your business. One way to give your customers and page viewers a great first impression is by updating your Featured Photos on your Facebook Business page.
The Featured Photos section on your page appears at the top of the page and is designed to give viewers a snapshot of your page, products, or graphics. When left untouched, this section on your page will automatically pull either the most recent photos or the most popular photos in terms of engagement into this section.
Chances are, the automatically populated photos aren’t necessarily the best to showcase because they may be low-resolution or not directly related to your social media goals. But did you know? You can choose your featured photos to give your viewers the best impression possible.
Step 1: Go to your Facebook Page.
Step 2: Scroll down your page feed to the ‘photos’ section.
Step 3: Click on the ‘drop arrow’ on the right side of that section.
Step 4: Experiment with the options and choose what works best for your business. We suggest choosing “Featured content” and hand selecting the highest quality and most representative photos by then clicking the “Change featured photos” option.
Step 5: Bask in the glory of presenting your photos in the way you want to make the best impression possible.
If you would like help improving, managing, and maximizing your social media accounts, please contact your Northern Colorado digital marketing specialists at Aspen Grove Marketing. We have helped businesses big and small with everything from featured photos to digital ad strategy and online advertising meet their goals and succeed online. We’d love to do the same for your business.