Facebook is ever-changing, and we’re here to help you keep your page in tip-top shape! Don’t leave your followers guessing what your company does – finish your Facebook Business Page “Our Story” feature! This is just one more way to help your followers and page viewers understand exactly what your business does, your history, and what you stand for. It could also be a fun way to effectively express your brand’s voice.

Toward the end of 2017, Facebook added the “Our Story” feature to business pages to give companies a chance to further define their brand and detail what it is they do for page followers and viewers alike. The simple feature is basically an extension of the “About” page. And now, anyone can view “Our Story” on a desktop or Facebook’s mobile app.

Develop Your Facebook Business Page “Our Story”
Setting up your company page’s story is pretty simple, but we’re here to walk you through it. Follow this quick and simple guideline to properly set up your Facebook Business Page “Our Story”:

Login to your Facebook Business Page and look just below your cover photo to find “Our Story”. From there, you can click on “+ Tell people about your business,” or on the button above it to add a photo.Facebook Business Page “Our Story”

Here, you can rename the title, add a photo, and write a description of your business. Feel free to get creative, or use copy straight from your website to keep your branding consistent.Facebook Business Page “Our Story”

We suggest adding a photo that closely relates to your business. It could be your logo or a fun and interesting image that gives viewers insight into the culture of your company. We added an image similar to our cover photo – a grove of aspen trees!

If you need to go back in to make more edits, simply click on your Facebook Business Page “Our Story” and hit the “Edit Story” button on the top right corner of the image.Facebook Business Page “Our Story”

Facebook allows you to make edits with basic word processing features, like H1, H2, bullets, numbers, HTML edits, quote block, and adding a photo.

You can also highlight a section of text to add a hyperlink or bold/italicize words.

Facebook Business Page “Our Story”

Once you’ve written your business story, go ahead and click on “Publish Update” at the bottom right-hand side of the screen.

Facebook Business Page “Our Story”

Telling your audience a little more about your business is now as easy as ever. Facebook wants each Business Page to feel as unique as each individual business. Utilizing the Facebook Business Page “Our Story” feature will allow your page followers and viewers to learn more about what your company does, what you stand for, how to get in touch with you, your company culture, and more. Whatever you choose to share with your audience on “Our Story” will depend on how you want your company to be viewed. It’s also worth noting here that “Our Story” needs to stay updated as your business grows and changes.

If you’re wondering how to set up a Facebook Business Page in the first place, check out our instructional blog now! Having a hard time with it all? Check out our FREE social media checklist or sign up for our 25-day Social Media Crash Course. Looking for more? Aspen Grove Marketing is your fun, friendly, experienced social media marketing company. Contact us today to let us help you develop an effective digital marketing strategy and improve your social media marketing!