Have you ever wondered why your open rate on your emails isn’t as high as you would like? Is your open rate lower than your industry standards? Open rates are important because they tell you just how many people are reading your content. Don’t settle for lower open rates! Aspen Grove Marketing – a top email marketing agency in Fort Collins – is here to help.

One reason your open rate might be lower could be simpler than you think: your emails might not even be reaching your audience’s inbox. That’s right – some emails get caught in spam folders or get blocked by the customer’s service because your email address has not been authenticated. The goods news is that it’s an easy fix, and your email marketing agency in Fort Collins is here to help you!

When you don’t have a custom domain authentication set up, your emails could go straight to spam. Inbox service providers use DomainKeys Identified Mail (DKIM) and Sender Policy Frameworks (SPF) to see if your email is spam.

DKIM and SPF help provide trackable identifiers for your subscriber’s inbox to know that you are a legitimate sender. It helps protect email senders and recipients from forgery, spam, and phishing.

In this blog, your email marketing agency in Fort Collins will walk you through how to set up your custom domain authentication in Mailchimp to make sure that your emails reach your recipients’ inboxes.

Here are the steps to complete your domain authentication:

  1. Log into your Mailchimp account
  2. Once you are logged in, go to Account → Settings → Domain
  3. Before you can verify your domain, you need to verify your email address. To do this, click the button that says Verify a Domain. This will send you a confirmation email that you need to respond to.
  4. Once you’ve verified your email, click Authenticate. This information in the popup box will be used to update your Domain Name System (DNS) record on your domain provider’s site.
  5. Next, navigate to your domain provider (ex. GoDaddy). Log in to your account and find the domain that you want to verify.
  6. Once you are in your account, click Manage DNS.
  7. Under DNS records, add your DKIM and SPF values that appear in Mailchimp (see below).


8. In your DNS record, click Add to update your CNAME record and TXT record with the values from Mailchimp (see below).

9. Now you can go back to Mailchimp and click Authenticate Domain next to your domain name.

10. That’s it! Your domain could authenticate automatically – but be aware: it could take up to 24-48 hours. When it works, it will say “Authenticated” next to your domain.

Easy as that! Once you go through this process, you should begin to notice a better open rate for your emails, because fewer emails will get caught in spam filters!

If you’re still stumped, don’t hesitate to contact us. Aspen Grove Marketing is a top email marketing agency in Fort Collins, and we’re here to help you maximize your marketing efforts, including email marketing. We have many years of experience helping small businesses like you with email marketing to reach audiences and increase conversions. You can also check out our blog for more tips and tricks on all things email marketing.