How to Setup Your LinkedIn Profile
Before filling out your profile and creating a company profile take a minute or two to write down a few words and phrases that you want to connect to your profile. Keywords – (i.e. graphic design, real estate, electrician, programmer, etc). LinkedIn works like Google in terms of SEO and your LinkedIn profile is searchable on other search engines. The more places you can put the words that define you and your business that people would use in a search for someone like you, the better. Personal Profile - Upload picture of yourself...
read moreDon’t be scared. Here is a brief overview of How To Use Twitter to get you started.
Twitter tends to be one of those platforms that isn’t quite as easy for some people to grasp. Hopefully, after reading this you will have a better understanding and may even be more interested in using Twitter. “They say Twitter is like a river, ever changing at it flows, and a Tweeter’s just a vessel that must follow where it goes….” ~ Me What is Twitter? Twitter is a free online networking tool that allows users to connect and post status updates that are 140 characters or less. Users can follow each other and share pieces of...
read moreWhat is Foursquare why should you know about it?
Foursquare is not just a game you used to play at recess anymore. It is also a location based social networking application that is worth paying attention to. As of January 2012, there are over 15 million people on Foursquare with over 1.5 billion total check-ins and millions more every day. As far as businesses go, there are over 750,000 using the Merchant Platform (i.e. they have claimed and are managing their location). Great… so what does it DO? It allows people to use their smart phone to ‘check-in’ at your location...
read moreTimeline for Pages! Facebook changes again. What should you know?
Facebook has recently launched Timeline for Pages. It is a similar layout to the Timeline we now see on all our personal profiles but the functionality is just perfect for businesses. You can either choose to embrace the changes now, or wait until March 30, 2012 when Facebook will automatically switch every Page to the new Timeline. Change can be scary sometimes so here is a brief overview of the changes to hopefully get you excited about Timeline for Pages. I’ll go over: what is new, why is it good, and the one thing you may...
read moreFacebook Contests: What You Cannot and Can Do
Everyone wants to be the Big Winner! Hosting a contest on your Facebook page is a great way to: a. Drive people to your page b. Get them engaged and c. Let’s be honest, make them ‘like’ you more. There is just one little thing that most businesses don’t know about (or choose to ignore) in the world of Facebook. That is the ‘Facebook Promotions Guidelines’. Essentially, the way the majority of people run a contest on Facebook (i.e. “Post a photo on our wall and get your friends to like it”) is against the rules of...
read moreFacebook Profiles vs. Pages: What’s the difference and why does it matter?
In terms of Facebook, there are “Profiles” and “Pages”. What is the difference between the two and why does it matter you ask? Read on and I will walk you through it highlighting some of the major differences. Profiles are for people and Pages are for businesses. Sounds simple enough right? Facebook profiles are for individuals like you and me. You can connect with friends, share photos, join groups, etc. As an individual you may care more about your privacy and who you share your personal information with. This is why...
read more7 Steps to Get You Started With Social Media
So you’re on board, you want to ride that social media train. Perhaps you aren’t too sure where to start or maybe you are on your way, but not sure where you are going. Here are a few steps, 7 to be exact, to help you along the way. 1. Define (and write down) your goals for using Social Media. What are you hoping to get from Social Media? Why do you want to start using Social Media for your business? If you are just looking for another avenue to push your sales and promotions through, you may want to expand your goals. ...
read moreDoes the Thought of Social Media Give You the Cold Sweats?
Don’t let the thought of social media send you running in the opposite direction. Social Media is just a new piece of the Marketing Mix, and it is a great way to connect with your customers. Some of you may not get as jazzed about marketing as I do, but marketing is simply letting people know what you are doing. It is essential to any business. “Doing business without marketing is like winking at a girl in the dark. You know what you’re doing, but nobody else does.” -Stuart H. Britt Social Media is just the new kid on the...
read moreSocial Media for your business – (next class 1.11.12) what you ABSOLUTELY need and MUST implement to succeed in today’s changing digital world.
The next Social Media for Business Class will be on January 11th from 6-9pm. Hope to see you there! To Register click here. Social media for business – 22.7% of the time we spend online is on Social Media sites. Is Social Media a part of your marketing plan? This course is a solid a-z explanation of how to integrate social media into your marketing strategy to increase awareness, build your brand, connect with your customers, and grow their loyalty. Course Objective: You will learn which social media platforms are best for your business...
read moreFacebook Classes!
Amy Alcorn, our very own Marketing Director and Social Media Maven, will be teaching Facebook classes at the Fort Collins Digital Workshop beginning in September! There will be two classes. One will be focused on Facebook for personal use and the other for business use. Read more information below and be sure to tell your friends and family that could benefit from these classes as well! Understanding and Connecting with Facebook – September 20th Everyone these days is talking about Facebook. Some of your friends and relatives may...
read moreLet’s Be Friends
